October 1st – International Day of the Older Person

September 28, 2007 at 10:16 pm Leave a comment

In 1999, the World Health Organization named October 1stInternational Day of the Older Person.”  The theme for 2007 is “Addressing the Challenges and Opportunities of Ageing,” although the tag line over the years has been “Older People – New Power for Development.” 

In your opinion, to what extent does this tag line connote the social, intellectual, and political enrichment that older adults may bring to the coming decades, or rather suggest the commercial and economic power that investment firms, retirement funds, and newly created niche markets use to capitalize on this growing population?  We’d like to hear your thoughts and any innovative programs that you might be planning for this day.

 

Related Articles/Websites

International Day of the Older Person – Human Rights Education Associates

 – includes education resources

Baby Boomers Create New Marketing Frontier – MSNBC

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